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Smart corporation plans to grow by introducing a new thought-activated smart phone which is unique and superior to any other smart phone on the market.
Smart corporation plans to grow by introducing a new thought-activated smart phone which is unique and superior to any other smart phone on the market. Smart believes that putting additional resources into R&D and staying
Required: Identify at least two key measures you would expect to see in the each of the four perspectives of smarts balanced scorecard and briefly explain why you chose each item.
- Finance Perspective Cash flow, return on capital employed, Financial results, return on investment. We need to identify the long-time financial goals of the company. These factors are important to the shareholders and we need them to invest in the company.
- Internal Business process number of activities per function, duplicate activities across functions, bottlenecks, process
- Learning and growth Skilled employees, expertise, employee turnover, job satisfaction, tangible/learning opportunities. Since the company is developing smart phones, Id imagine that this would not be possible without expertise. We need to invest in R&D to be leaders in the market with technological edge. We need employees to be satisfied to give better outputs to company.
- Customer Performance on delivery to the customer, quality, number of defects, customer satisfaction, customer retention rate. Customer Loyalty means repeat business. This can mean market retention and growth in revenues.
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