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Smart corporation plans to grow by introducing a new thought-activated smart phone which is unique and superior to any other smart phone on the market.

Smart corporation plans to grow by introducing a new thought-activated smart phone which is unique and superior to any other smart phone on the market. Smart believes that putting additional resources into R&D and staying

Required: Identify at least two key measures you would expect to see in the each of the four perspectives of smarts balanced scorecard and briefly explain why you chose each item.

  1. Finance Perspective Cash flow, return on capital employed, Financial results, return on investment. We need to identify the long-time financial goals of the company. These factors are important to the shareholders and we need them to invest in the company.
  2. Internal Business process number of activities per function, duplicate activities across functions, bottlenecks, process
  3. Learning and growth Skilled employees, expertise, employee turnover, job satisfaction, tangible/learning opportunities. Since the company is developing smart phones, Id imagine that this would not be possible without expertise. We need to invest in R&D to be leaders in the market with technological edge. We need employees to be satisfied to give better outputs to company.
  4. Customer Performance on delivery to the customer, quality, number of defects, customer satisfaction, customer retention rate. Customer Loyalty means repeat business. This can mean market retention and growth in revenues.

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