Question
Smart devices have quickly become an indispensable part of consumers' lifestyles. How do you view this rapid transition to a situation where many of us
Smart devices have quickly become an indispensable part of consumers' lifestyles. How do you view this rapid transition to a situation where many of us are lost without our "CrackBerrys" or iPhones or Galaxy? What impact(s) on other lifestyle activities do you foresee because of this phenomenon - connected life?
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
