SMERF is a very profitable business in terms of catering and meetings. Attracting new business would be a key component of your duties as the hotel's catering and meetings manager.

MUST DO a marketing plan for the SMERF market FOR THIS activity.

There should be at least two distinct business prospects for each SMERF category.

Make sure you defend the opportunity and make recommendations for where you should "look" or "go" in order to seize it.