1. Smooth Rollers produces high quality rubber tires for motorcycles. Please calculate the breakeven point, for: a) if the company sold all its tires individually; and b) in pairs. (10 marks)

Details:

Retail Price = $225/tire OR $420/2 tires

Fixed Costs (FC)

= $55,000 (rent) + $5,000 (utilities) + $10,000 (depreciation)

= $70,000

Unit Variable Costs (UVC)

= $40/unit + (6 hours/unit $25/hour)

= $40 (materials) + $150 (labour)

= $190/unit

1.Hyundai Motor Company offers all its car models in 15 different colours. For 2021, its most popular new car colour, "night blue", is proving to be too popular! This could create problems as Hyundai only has enough ingredients to paint every tenth new car, night blue. You are hired to conduct marketing research to understand why the colour is so popular and to offer suggestions on increasing the buyers' interests in other colours. Using the market research approach covered in our course, explain:

a.Which of the six-steps would be important in completing this research.

b.What types of information you would collect for your analysis; and

1. c.One data collection method you would use during the research, and why? (max. 200 words - 10 marks)