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Smooth&Lovely is a cosmetic brand that pursues a broad differentiation strategy. Based on this scenario, answer the true / false question below. Smooth&Lovely directly competes

Smooth&Lovely is a cosmetic brand that pursues a broad differentiation strategy. Based on this scenario, answer the true

/

false question below.

Smooth&Lovely directly competes against the cosmetic brands that have the lowest industry costs.

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