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So my team came up with a created product called K9 Crunchy, and It's actually a Pet Food that is organic and healthy for all

So my team came up with a created product called K9 Crunchy, and It's actually a Pet Food that is organic and healthy for all dogs, and also approved by the USDA and certified by the AAFCO. My portion is earned media, what it is, and how does earned media help our made-up product K9 Crunchy? Please? with references as well, please?

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