So-called "Big Tech" companies such as Apple, Amazon, Google, Microsoft, Meta and Twitter have been the subject of anti-trust investigations and also accused of spreading misinformation. The companies have co-operated with authorities. However, while several of your more 'traditional' customers recognize the value of social media, they do not wish to be publicly associated with "Big Tech". The companies fear a 'social media backlash' could hurt their sales.

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