Social Games

Find a social game to play (it's ok to choose one with which you are already familiar).

As you play the game, keep a brief journal of your experience - what do you like about it; what don't you like about it?

Look for and make a note of any advertising or branded components and your immediate reactions to these.

Does your experience during the game affect your attitude toward those brands?

In particular, think about how encountering the brand within the game may have changed they way you originally felt about the brand.

Does this point to any concerns advertisers should have when considering this type of promotional activities for their brands?