Social marketing attempts to (a) Focus on changing people's behaviors (b) create commercial success through behavior change (c) to be more long term focused than the standard marketing mix (d) all the above (e) a &c Question 23 2.5pts Kelly is evaluating water filtration alternatives. She ranks attributes in order of importance and, starting from the top, eliminates all water filtration systems that do not meet the satisfactory cut off level on the rank-ordered attributes. If more than one water filtration system remains after she continues the first process, she decides that the price of the replacement filters will be the most important criteria and the sole deciding factor. She then chooses the water filtration system with the lowest-priced replacement filters from those remaining. Kelly is using which decision rule(s)? a. Conjunctive and then Disjunctive b. Disjunctive only c. Conjunctive and then Lexicographic d. Elimination-by-aspects only e. Elimination-by-aspects and then Lexicographic