Social media has irrevocably changed how individuals communicate, but not all platforms are used in the same way or by the same demographics. Think about the generations that use social media from War Babies (born 1945 and earlier), Baby Boomers (born between 1946 and 1964), Gen X (born between 1965 and 1980), Gen Y or Millennials (born between 1981 and 1996), Gen Z (born between 1997 and 2015), and Alpha Gen (born in 2016 or later).

Imagineyou are an internal social media specialist. Your team is working on developing a reference guide of strategies to reach multiple target audiences.

Social Media Platforms and Generational Relationships

Part 1: Complete the following chart. Format citations according to APA guidelines.

Social media platform	Description of platform	Top 3 generations that use the platform (listed from highest to lowest usage)	List at least two additional facts about the platform (include citation)
Facebook
Instagram
LinkedIn
Pinterest
Reddit
Snapchat
TikTok
Twitter
YouTube

Part 2: Answer the following questions in short sentences. Format any citations according to APA guidelines.

Which social media platforms provide the most intimate human interactions? Explain.

Select 2 platforms from the table in Part 1. Discuss the human interactions each platform can create.

Which platforms can help foster more positive relationships between the generations? Explain.

Use this fact sheet:

https://www.pewresearch.org/internet/fact-sheet/social-media/