Social Media Marketing is a form of internet marketing that leverages social networking websites as a marketing tool. The last fifteen years has seen rapid growth in the number of social media websites, resulting in there being $3\mathrm{.}4$ billion users today. Businesses that utilise social media to promote their products or services may benefit from increased brand awareness as well as reaching new potential customers. Similarly, this increased engagement with new and potential customers allows businesses to keep them informed on current promotions, new products and more.

Social Media Marketing allows businesses to connect with prospective customers