Social Media Needs Report
 

You work for Natural Organix, a company that makes organic personal care products such as soaps, shampoos, lotions, and deodorants. Currently, the company advertises its products in traditional ways: through magazine and newspaper advertising, on television, and through in-store displays. You want to propose that the company use social media—such as Facebook, Instagram, Twitter, and YouTube—to gain greater visibility among its target customers (women and men aged 16 to 30). After doing some research, compose an initial post that includes the following:

• Discuss the pros and cons of using social media for this purpose.
• More importantly, discuss the effective ways that this could argued for in a report. What are the important factors regarding communication that should be considered when trying to justify this change?