Social media networking sites like Facebook, Instagram, LinkedIn, Twitter and others are internet services that let you interact with others and share and create content through online communities. Social media present great marketing opportunities for businesses of all sizes to promote the brand through quick transfer of information about goods and services to potential customers and can help t0 obtain customer reviews about the services. These do not only help to attract new customers but also build stronger relationships with existing customers. Select any manufacturer of your choice and describe how they can use the Internet Social Networking site for qualitative research in order to attact consumers? Use two of the social networking sites to illustrate your answer.

Answer this question in 400 words (support your answer with one academic reference and non-academic or industry reference).