"Socially responsible investing" first became fashionable in the 1980s. Such investing involves consideration of the kinds of businesses that a firm engages in and selection of investments that are as consistent as possible with the investor's sense of ethical and moral business activity. What trade-offs must the socially responsible investor make? How are these trade-offs more complicated than those that we normally consider in making investment?

"Making Hard Decisions with the DecisionTools Suite, 3e"