Question
Software company ABC technologies is going to sell two versions of their software. A basic version and a pro version. Assume that there are three
Software company ABC technologies is going to sell two versions of their software. A basic version and a pro version. Assume that there are three market segments whose size and price for each software version are given in the following table. What price for each version of the software can maximize revenue for ABC technologies?
Students: Basic version = $55 Pro version = $80 Market size = 20% Individuals (non-students): Basic version = $85 Pro version = $150 Market size = 40% Businesses: Basic version = $120 Pro version = $250 Market size = 40%
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Problems In Portfolio Theory And The Fundamentals Of Financial Decision Making
Authors: Leonard C Maclean, William T Ziemba
1st Edition
9814749931, 978-9814749930
