KK Mart indeed facing a neck-to-neck competition among the similar business organizations who are investing massive funds on research and development to innovate new methods of production or new users. Having a diversify business unit, in order to flow with the current, the convenience store chain is now developing its e-commerce platform to meet the needs of a new generation of consumers. As a Strategic Advisor for the group of companies, evaluate KK Mart’s product and service offerings currently in order for the group to penetrate into its e-commerce platform and the success rate of such penetration. Your analysis can be presented based on a selected strategic analysis tool or as per to your own analysis with relevant examples and support.

a) Define KK Super Mart SWOT Analysis transformed into TOWS (SO, ST, WO and WT Strategies) SWOT Analysis transformed into TOWS (SO, ST, WO and WT Strategies) and elaborate more in a table. (30 marks).

b) Define the KK Super Mart Pestle analysis and elaborate with example in a table to support the answer.