Some consumer packaged goods industry terminology is used in Slide 23.In that slide, the term all commodity volume (ACV) is the total sales of all product items in all categories in all stores in a geographic area selling the product category of interest. This number becomes the denominator in a ratio where the numerator is total sales of all items in stores in that same geographic area that stock at least one SKU of the brand of interest within the category of interest. The resulting ratio is labeled % ACV. It is a weighted measure of product availability often equated to % of stores in the area selling the brand, although the brand gets more credit for being in larger stores than smaller ones. The % ACV measure is bounded by 0% and 100%.

What is the % ACV for SkinnyPop stated in Slide 23 (12 week period ending May 15, 2016)?

Another measure of sales in Slide 23 is dollars per $MM ACV (dollars of brand sales per million dollars of all items sold in stores carrying the product). For every million dollars in sales by stores stocking SkinnyPop, how many of those dollars were sales of the SkinnyPop brand?

+ 2 Page view A Read aloud | () Add text | Draw Highlight Latest IRI 12-week Period Ending May 15, 2016 Continued Strong Dollar Sales and Unit Sales SP and Category Continue to Maintain Strong Growth Rates (4-week IRI Trending) $52.8 million dollar sales -> +28.5% YoY growth $ retail sales % change vs. LY 41.8% 14.4 million units sales -> +19.1% YoY growth 6.2% SKINNY 28.6% 27.3% 29.3% POP 19.3% dollar share -> +102 bps YoY growth 19.0% 20.9% 21.9% 23.1% 20.0 4 w/e 01/24/16 4 w/e 02/21/16 4 wie 03/20/1 4 w/e 04/17/16 4 w/e 05/15/16 Continued Distribution Gains' 74.7 ACV -> +9.6 YoY growth SP Growth Category Growth 255.9 TDP -> +56.8% YoY growth SP Grew +58% vs. YA for L52 week Total Points of Distribution 3.2 items selling L52 weeks TTL Points of Distribution and % change vs. LY 58% 44% 773.8 Continued Strong Velocity Performance $50.0 Dollars per $MM ACV -> +14.1% YoY growth 399.1 14% 285.4 324.7 -26% SKINNY Source: IRI U.S. Multi-Outlet + Convenience for 12wks ending May 15, 2016. POP LOV'S POPCORN Smartfood 3. ce: IRI U.S. Multi-Outlet + Convenience for 4wk trending by period Source: IRI U.S. Multi-Outlet + Convenience for 52wks ending May 15, 2016 Amplify 23 search O 9 w 52.F