Some firms desire to grow. Think of the four growth strategies discussed in the text. A_ strategy takes the firm's existing products and looks for new markets for them (e.g., overseas), as a way to grow the business. An example is Under Armour's Threadborne, which is a successful collection in the US, which the company is now seeking to sell in India: O market development market penetration product development diversification Under differentiation strategy, a company focuses its effort on serving few market segments well rather than going after the whole market True False Whole Foods Market sells natural and organic products. The supermarket has a reputation for working with farmers and ranchers to provide consumers with fresh and quality products. Whole Foods Market utilizes a strategy very effectively. overall cost leadership differentiation blue ocean O market segmentation