Some time ago my mother in law came to visit us. While visiting, I noticed her talent in knitting beautiful woolen scarves. I asked her if she was interested in selling them in our boutique (www.maranfashions.com) and she agreed. I told her that she would set the price and she could enjoy all the proceeds. She agreed to $40.00 per scarf. One month went by and my mother in law called and was curious to know how many scarves we sold. Unfortunately, I told her, we only sold one. Now...in light of our chapter readings, what would you set the new price at in order to sell more scarves?