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Sometimes brands can't control or foresee when their reputation comes under fire, which applies to personal brands. Think of an example in which an individual's
Sometimes brands can't control or foresee when their reputation comes under fire, which applies to personal brands. Think of an example in which an individual's brand or reputation was criticized or "canceled" by the public. What did they do, or what could they do to salvage their brand immediately or in the future? How was their brand perception altered after the incident?
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