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Sometimes the marketplace and products change so fast that there is no time to develop marketing plans. Businesses such as Myer, David Jones and Bunnings
Sometimes the marketplace and products change so fast that there is no time to develop marketing plans. Businesses such as Myer, David Jones and Bunnings come across such market turbulence. Discuss whether businesses should simply ignore the marketing planning process and just get on with meeting their competitors head-on in marketing their offerings.
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