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Which digital marketing concepts described in the readings are you familiar with and how? Unfamiliar with? Describe the most common digital marketing channels. What are
- Which digital marketing concepts described in the readings are you familiar with and how? Unfamiliar with?
- Describe the most common digital marketing channels. What are some real-life applications of these channels?
- What part of the sample digital marketing plan (in the Appendix) do you think may be the most challenging for organizations to develop? Why?
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Marketing Management
Authors: Dawn Iacobucci
1st edition
1285429958, 978-1285429953
