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Which digital marketing concepts described in the readings are you familiar with and how? Unfamiliar with? Describe the most common digital marketing channels. What are

Which digital marketing concepts described in the readings are you familiar with and how? Unfamiliar with?
Describe the most common digital marketing channels. What are some real-life applications of these channels?
What part of the sample digital marketing plan (in the Appendix) do you think may be the most challenging for organizations to develop? Why?

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