Sony PlayStation network hack in 2011

PlayStation and Qriocity account holders

Concerned about the status of their personal and financial information.

Want to know why the service outages are occurring and more importantly when service will be back to normal.

What action is Sony taking to solve the problems?

Sony customers worldwide

Many are longstanding and loyal customers that associate the Sony brand with high quality.

Could be discouraged from purchasing future Sony electronic items if their perception of the company is changed.

The general public

As potential Sony customers, they are influenced by reputation and reliability.

Many will be exposed to how Sony handles the network crisis by the media.

Industry analysts

Will be evaluating Sonys capabilities to see if it has the proper resources to address the network problem.

Will be comparing Sony to other products in the industry and other problems that have occurred in recent years.

Financial investors

Are concerned about Sonys stock price and value.

Will be looking to see what kind of leadership and action plan are given to solve the problem.

Consumer protection groups

Concerned for the fair treatment of consumers.

Desire that important information is disclosed to the public.

Government officials

Concerned for the safety and security of citizens.

Monitor organizations to ensure that products and services adhere to laws and guidelines.

Please do the following:

Rank order which stakeholder groups were most important and why.

Add at least three additional topics and then rank order the list.

Provide a brief statement where you explain your ranking.

Do you have any comments comments or ideas that made you think differently or give you insights, etc? What? Why?

The LIST (in random order)

Key dates and the cause of the network intrusion.

What account information may have been compromised.

What actions Sony has taken so far to correct the problem.

The actions Sony is planning to take.

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