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Source: https://www.exchange4media.com/marketing-news/how-the-premier-league-has-emerged-as- a-compelling-marketing-solution-for-advertisers-114545.html. QUESTION 1 (20 Marks) Critically discuss the possible impact of external benchmarking the English Premier League (EPL) primary business activities. The

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Source: https://www.exchange4media.com/marketing-news/how-the-premier-league-has-emerged-as- a-compelling-marketing-solution-for-advertisers-114545.html. QUESTION 1 (20 Marks) Critically discuss the possible impact of external benchmarking the English Premier League (EPL) primary business activities. The discussion should include relevant examples from the case study.

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