Sources: https://www.ihg.com/destinations/us/en/australia-hotels https://www.ihg.com/content/us/en/about/brands https://www.ihg.com/intercontinental/content/us/en/support/about-intercontinental https://www.ihg.com/intercontinental/hotels/us/en/perth/perha/hoteldetail Intercontinental Hotels and resorts = IHG Question: 1. Who is the IHG Competitor, and what is the Competitor analysis? 2.
Sources: https://www.ihg.com/destinations/us/en/australia-hotels https://www.ihg.com/content/us/en/about/brands https://www.ihg.com/intercontinental/content/us/en/support/about-intercontinental https://www.ihg.com/intercontinental/hotels/us/en/perth/perha/hoteldetail
Intercontinental Hotels and resorts = IHG
Question:
1. Who is the IHG Competitor, and what is the Competitor analysis?
2. What is the brief analysis of competitors in the form of a positioning map?
3. What is the analysis regarding post-COVID challenges/opportunities for IHG and the solutions?
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Authors: David Anderson, Dennis Sweeney, Thomas Williams, Jeffrey Cam
12th Edition
