Sources of $\frac{C}{A}-$ Cost Advantage

Economies of Scale or Scope

Learning & Experience

Proprietary Knowledge

Input Costs

Different Business Model

Sources of Differentiation Advantage

Different Product$/$Service Features $($better job, more jobs, unique job$)$

Quality and Reliability

Convenience

Brand Image $($mere exposure effect, in social psychology$/$familiarity principle, prestige brands

How to find Sources of Differentiation?

Customer Segmentation $($product attributes on price, attributes of customers, job$-$to$-$be done view

Mapping the Consumption Chain

Please document your responses to the following:

$2.$ Select a public company that seems to have a cost advantage over its competitors $-$ demonstrated by consistently lowest prices in