Question
southwest airlines 2011 by andrew C. Inkpen 1. Is the U.S. airline industry attractive in the period that the case is given?What is the competitive
southwest airlines 2011 by andrew C. Inkpen
1. Is the U.S. airline industry attractive in the period that the case is given?What is the competitive situation?
2. Describe Southwest Airlines' targeting and positioning strategy. Is it a strong one? How do you come to this conclusion?
3. Discuss in detail all the factors making Southwest successful?How easy would it be to imitate this strategy?
4.Should Southwest become an international airline? Why? Discuss other opportunities and threats that exist in the airline industry.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
