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(SOV 3) In the January, February, March (JFM) quarter, an analysis of advertising impressions in the home improvement retail category shows the Home Depot had

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(SOV 3) In the January, February, March (JFM) quarter, an analysis of advertising impressions in the home improvement retail category shows the Home Depot had 900,000 advertising impressions, Lowes had 610,000 advertising impressions and Rona had 220,000 advertising impressions. Calculate the Share of Voice in this time period for these three competitors. e. What conclusion could you draw from the numbers regarding Home Depot, Lowes, and Rona? (Do not provide the results from the table but ratter whac the information in the table tells us. 5 responses 0.5=2.5 - Express Impression as: \#, \#\#\# - Express SOV as: \#\#\% (no decimal) (SOV 3) In the January, February, March (JFM) quarter, an analysis of advertising impressions in the home improvement retail category shows the Home Depot had 900,000 advertising impressions, Lowes had 610,000 advertising impressions and Rona had 220,000 advertising impressions. Calculate the Share of Voice in this time period for these three competitors. e. What conclusion could you draw from the numbers regarding Home Depot, Lowes, and Rona? (Do not provide the results from the table but ratter whac the information in the table tells us. 5 responses 0.5=2.5 - Express Impression as: \#, \#\#\# - Express SOV as: \#\#\% (no decimal)

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