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Specialty Toys, Inc., sells a variety of new and innovative children s toys. Management learned that the preholiday season is the best time to introduce
Specialty Toys, Inc., sells a variety of new and innovative childrens toys. Management learned that the preholiday season is the best time to introduce a new toy, because many families use this time to look for new ideas for December holiday gifts. When Specialty discovers a new toy with good market potential, it chooses an October mar ket entry date. To get toys in its stores by October, Specialty places onetime orders with its manufac turers in June or July of each year. Demand for childrens toys can be highly volatile. If a new toy catches on a sense of shortage in the marketplace often increases the demand to high levels and large profits can be realized. However, new toys can also flop, leaving Specialty stuck with high levels of inventory that must be sold at reduced prices. The most important question the company faces is deciding how many units of a new toy should be purchased to meet anticipated sales demand. If too few are purchased, sales will be lost; if too many are purchased, profits will be reduced because of low prices realized in clearance sales. For the coming season, Specialty plans to introduce a new product called WeatherTeddy This variation of a talking teddy bear is made by a company in Taiwan. When a child presses Teddys hand, the bear begins to talk. A builtin barometer selects one of five responses that predict the weather conditions. The responses range from It looks to be a very nice day! Have fun to I think it may rain today. Dont forget your umbrella. Tests with the product show that, even though it is not a perfect weather predictor, its predictions are surprisingly good. Several of Specialtys managers claimed Teddy gave predictions of the weather that were as good as many local television weather forecasters.As with other products, Specialty faces the decision of how many Weather Teddy units to order for the coming holiday season. Members of the management team sug gested order quantities of or units. The wide range of order quantities suggested indicates considerable disagreement concerning the market potential. The product management team asks you for an analysis of the stockout probabilities for various order quantities, an estimate of the profit potential, and to help make an order quantity recommendation. Specialty expects to sell Weather Teddy for $ based on a cost of $ per unit. If inventory remains after the holiday season, Specialty will sell all surplus inventory for $ per unit. After reviewing the sales history of similar products, Specialtys senior sales forecaster predicted an expected demand of units with a probability that demand would be between units and units.Prepare a managerial report that addresses the following issues and recommends an order quantity for the Weather Teddy product. Use the sales forecasters prediction to describe a normal probability distribution that can be used to approximate the demand distribution. Sketch the distribution and show its mean and standard deviation. Compute the probability of a stockout for the order quantities suggested by members of the management team. Compute the projected profit for the order quantities suggested by the management team under three scenarios: worst case in which sales units, most likely case in which sales units, and best case in which sales units. One of Specialtys managers felt that the profit potential was so great that the order quantity should have a chance of meeting demand and only a chance of any stockouts What quantity would be ordered under this policy, and what is the pro jected profit under the three sales scenarios? Provide your own recommendation for an order quantity and note the associated profit projections. Provide a rationale for your recommendation.
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