Speedy Davis, Johnny Quick, and Samantha Speed are three members of the Red Flash sports teams and are avid fitness fans who will only drink Gatorade. In fact, they will drive or even run several miles to purchase this product. On a few ocassions during the winter months, they have even been seen running out the Loretto$-$Cresson road to Sheetz in order to secure this prized brand. No kidding because from their prospective no substitutes will do$!$ These seven courageous student$-$athletes have reached which stage of brand loyalty for Gatorade?

Group of answer choices

product positioning $-$ clearly establishing the product's position in her mind.

brand insistence $-$ accepting no alternatives for the preferred brand.

brand trademarking $-$ using only brands with advertised names.

concept testing $-$ insuring the product is appropriate.

brand recognition $-$ being aware of but not preferring one brand over others.