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sponsorships are effective marketing tools because three forces are at play: a) affinity, b) balance, and c) exclusivity. Explain each of these as they relate

sponsorships are effective marketing tools because three forces are at play: a) affinity, b) balance, and c) exclusivity. Explain each of these as they relate to sponsorships. Of the three, which is the most unique to sponsorships as a marketing tool (vs. other forms of promotion)?

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