Analyse the Reason for Failure (25 marks)

- Analyse the reason for failure in sales campaign advertising (Nivea failed campaign, "white is purity")

- Define the problem based on ethical issues which lead to the failure of the social media campaign.

- Where does this fall within the customer cycle? Is this driven by current events? Is it ongoing or time bound? Discuss the issues which raised due to countless backlash from the failed campaign.

- State the factors lead to failure of this campaign with proper analysis ad citation.