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Sports Marketing A CSU Stanislaus is considering adding a Sports Marketing program on campus. Discuss the possible types of target markets to whom CSU Stanislaus

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Sports Marketing A CSU Stanislaus is considering adding a Sports Marketing program on campus. Discuss the possible types of target markets to whom CSU Stanislaus could direct the program using multiple segmentation, targeting and positioning approaches. Discuss different types of research that CSU Stanislaus should undertake to support their decision. Besides potential students, what other stakeholders should CSU Stanislaus gather data about/from in order to support the decisions that need to be made? Is there a means by which CSU Stanislaus could test market the program? a

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