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Stacy, a marketing manager at a beverage manufacturing firm, conducts a customer survey to determine the reason for a dip in the sales of Zeal,
Stacy, a marketing manager at a beverage manufacturing firm, conducts a customer survey to determine the reason for a dip in the sales of Zeal, a cola, in the last quarter. The survey reveals that there is an immediate customer demand requiring the use of organic ingredients to Zeal. The firm decides to enhance Zeal with the introduction of organic ingredients. This new product would fall into the category of
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