"Standardization versus Adaptation, two different strategic approaches which may be used for the marketing and running of business operations of international Coffeehouses." In your point of view, which is better forCosta strategy for global expansion? Discuss your reasons while citing practical evidence fromCosta Coffeehouse chain to support your answer.

Please note that I do prefer the adaptaion approach, as Costa themselves announced its new 'think local, act local' global marketing strategy in 2000