Star Bikes was founded by Mr Ahmed in 2008. He was a keen cyclist due to fitness goals in Colorado how spent his weekend with friends cycling and having fun in the mountains.

However, he found that bikes themselves kept on breaking-down under the strain. So Mr Ahmed designed and built a number of bikes to overcome this problem. Many failed but eventually he came up with the ultimate in off-road bike, which he called the star bikes. People liked Ahmed's bike and he was asked to build and sell them to other cyclist in the Colorado region. As he got success on that he left his job and carried on with his new business.

As Star Bike sport took off, Ahmed's business grew to produce 10,000 units in 2014. However, sales have fallen annually since then and forecasted sales for 2019 are only 4,000 units.

Ahmed's company needs strategies for growth before it is too late. Use Ansoff's matrix to examine the option for Star Bikes.

Ahmed's company needs strategies for growth before it is too late. Use Ansoff's matrix to examine the option for Star Bikes. Product Development