• Starbucks and Conservation
• Meta Abo Brewery: Creating a Sustainable Value Chain in Ethiopia

Questions for Starbucks and Conservation International Case Study

1. Summary and Assessment

• Who is (are) the player(s) involved?
• What is the issue/problem/challenge faced by the firm/protagonist?
• Who or what is responsible for the crisis faced by the firm/protagonist?

1. Analysis and Evaluation

• Why would coffee farmers agree to change their farming practices to more environmentally friendly methods?
• What do you think enabled the alliance between Starbucks and CI to work as well as it has it?

1. Recommendation and Action

• What would you recommend to Starbucks regarding future collaboration with CI?

1. Application

• How might the lessons learned from this case apply in other situations/companies/industries?
• What lessons from your weeks readings applied to this case?