Starbucks, COO Kevin Johnson perhaps sums it up best: "Where others are attempting to build a mobile app, Starbucks has built an end-to-end consumer platform anchored around loyalty." The company's main innovation is their Mobile Order and Pay app. This is fundamentally a customer-first strategy, as it addresses the basic wants of the consumer: convenience, line avoidance, and so forth. Coupled with their extensive loyalty program, the app gives Starbucks the perfect venue to up-sell and market to consumers. Furthermore, the app funnels back massive amounts of user data to the company, allowing them to better understand their customers' habits and desires.

A) What does Digital Transformation really mean for COO of Starbucks?

B) What digital platform is used by Starbucks and how it's useful to expand the customer base?

C) What Digital transformation can Starbucks bring in near future to cope up in this digital era?