Starbucks: Driving Growth Through New Dining Occasions:

• Business/Executive Summary
• Relevant Background Summary

1. What do customers want from quick service restaurants during lunch, in the afternoon, and in the evening? What outcomes are they looking for when they eat or drink during those times? Describe the dayparts.
2. Identify a few specific opportunities for Starbucks based on the "Jobs To Be Done" (JTBD) or "Product/Needs" models. Using that info, how can Starbucks differentiate itself from competitors doing these jobs?
3. What criteria would you select to evaluate the product/company fit for the lunch, sunset, and evening programs?

• Potential Courses of Action
• Recommendation and Implementation