Question
Starlight Company has an opportunity to produce and sell a revolutionary new smoke detector for homes.To determine whether this would be a profitable venture, the
Starlight Company has an opportunity to produce and sell a revolutionary new smoke detector for homes.To determine whether this would be a profitable venture, the company has gathered the following data on probable costs and market potential: |
a. | New equipment would have to be acquired to produce the smoke detector. The equipment would cost $140,000 and be usable for 16 years. After 16 years, it would have a salvage value equal to 10% of the original cost. |
b. | Production and sales of the smoke detector would require a working capital investment of $44,000 to finance accounts receivable, inventories, and day-to-day cash needs. This working capital would be released for use elsewhere after 16 years. |
c. | An extensive marketing study projects sales in units over the next 16 years as follows |
Year | Sales in units |
1 | 2,000 |
2 | 5,000 |
3 | 8,000 |
4-16 | 10,000 |
|
d. | The smoke detectors would sell for $45 each; variable costs for production, administration, and sales would be $25 per unit. |
e. | To gain entry into the market, the company would have to advertise heavily in the early years of sales. The advertising program follows: |
Year | Amount of yearly advertising |
1-2 | $74,000 |
3 | $53,000 |
4-16 | $43,000 |
|
f. | Other fixed costs for salaries, insurance, maintenance, and straight-line depreciation on equipment would total $125,500 per year. (Depreciation is based on cost less salvage value.) |
g. | The companys required rate of return is 7%. (Ignore income taxes.)
|
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