started in 2008 resulted in increased sales of its beverages mainly as people were being laid off from jobs, they were spending time with friends and family or at home. Social: Social factors greatly impact Pepsi, as it's a non-alcoholic beverage it must remain in line with the strict and stark differences of cultures the world over. Also, Pepsi must communicate its image as a global brand so that the people can associate it with themselves as something that connects the world together. Usually, the social implications are seen in marketing campaigns for example certain countries have religious festivals, so Pepsi has to keep in line with all those festivals in order to understand the psyche of their market and how they can cash upon the opportunity. Technological: With the advent of the new age in technology, companies have completely integrated themselves with all the recent changes that have taken place. To mention a recent trend that has greatly picked up and something that almost every business is turning toward is Social Media. The social media explosion has allowed for increasingly interactive engagement with the consumers with real time results so Pepsi must stay ahead of all the developments that take place with keeping in view how the youth of today utilizes technology for their benefit and how can Pepsi reach them to keep on increasing brand recall and brand engagement. Environmental: These factors can affect Pepsi, but not immensely alter its trade and profit generation as these factors affect agri-businesses much more directly. Logah