Starting with a 1 MTPA capacity with its first cement plant set up for Grasim and Indian Rayon in 1983, Ultratech Cement Ltd. has shown massive growth with a current capacity of 117 MTPA in a time span of only 38 years. Ultratech is the third largest global cement player (excluding China) and functions through 22 integrated manufacturing units, 27 grinding units and 7 bulk packaging terminals spread throughout India with international footprints in Sri Lanka, UAE, Bahrain and Bangladesh. In 2018, Ultratech conducted brownfield expansion through the successful acquisition of Jaypee and Binani that led to a 27 MTPA capacity addition. In the subsequent year, Ultratech became a market leader in all regional markets through the acquisition of Century along with a 13.4 MTPA capacity addition. Ultratech has also ventured into greenfield expansion by setting up own plants like Kotputli (2009) and Dhar (2018). With 5477 Cr investment towards capacity addition, Ultratech is on the road to be a 130 MTPA company with further brownfield and greenfield expansions planned in the coming years. Being the No. 1 cement company, Ultratech has transformed its vision to be The leader in building solutions. The journey to this goal has been paved by setting up Ultratech- Building Products Division which offers advance home building products such as waterproofing, tiles adhesives etc. and Ultratech Building Solutions (retail outlets) to enable a hassle-free construction journey for its valued customers. Ultratech is also Indias No. 1 Ready Mix Concrete supplier with more than 140 RMC state of the art plants. However, Ultratechs growth journey is not limited to just growth in business. At Ultratech, business is done in harmony with the environment and the company has reduced carbon dioxide emission by 2,250 tonnes per annum. Ultratech is indeed committed to its customers and to the environment! Based on your knowledge about Ultratech, discuss some alternative strategies( around 10 in all domains) and paradigms that will enable Ultratech to fast track its growth by 5 times in the next 5-10 years (While preparing your strategies, please do not limit your thought process to your function. Think like a leader and try to cover as many business aspects as possible) Operations & Logistics HR Sales and Marketing

EBITDA and EBITDA Margin( In Crs) 14,000 30% Net Revenue (In Crores) 28% Year 12,000 12,302 25% 21% 2016-17 28,646 10,000 19% 23% 9,898 2096 20% 7,811 2017-18 31,872 8,000 6,734 1596 5,861 6,000 2018-19 41,609 10% 4,000 2019-20 42,430 5% 2,000 2020-21 44,726 0% 2016-17 2017-18 2018-19 2019-20 2020-21 EBITDA and EBITDA Margin( In Crs) 14,000 30% Net Revenue (In Crores) 28% Year 12,000 12,302 25% 21% 2016-17 28,646 10,000 19% 23% 9,898 2096 20% 7,811 2017-18 31,872 8,000 6,734 1596 5,861 6,000 2018-19 41,609 10% 4,000 2019-20 42,430 5% 2,000 2020-21 44,726 0% 2016-17 2017-18 2018-19 2019-20 2020-21