Question
State the management- decision problems for which the following marketing research problems might provide useful information: a. Evaluate the effectiveness of alternative TV commercials. b.
State the management- decision problems for which the following marketing research problems might provide useful information:
a. Evaluate the effectiveness of alternative TV commercials.
b. Estimate sales and the market share of departments store in Chicago.
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
