State three digital marketing objectives in SMART format.

Digital marketing objectives:

• Provide rationale for each objective and identify which marketing mix element it supports. Include primary/secondary research data,

• Identify the top market opportunity for the client, including rationale.

Other Digital Strategies

Provide an overview of additional digital marketing strategies (as appropriate) including, but not limited to; Online Reviews, App, Advertisements, Email, etc.

• Provide implementation timing for each additional digital marketing strategy

• Provide a contingency plan 

• Identify how the customer experience has been improved using key capabilities in the digital customer journey

• Provide a customer journey map infographic in Appendix

• Use primary and secondary research to support recommendations

• Information is concise and well-sourced