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State whether the following measures drive return on common equity (ROCE) positively, negatively, or depending on the circumstances (explain the circumstance): a. Gross margin b.
State whether the following measures drive return on common equity (ROCE) positively, negatively, or depending on the circumstances (explain the circumstance):
a. Gross margin
b. Advertising expense ratio
c. Net non-operating expense
d. Financial leverage (FLEV)
e. Inventory turnover
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