Statement of Financial Accounting Concepts No. 1, "Objectives of Financial Reporting by Business Enterprises." includes all of the following objectives, except one. Which objective does it not include? Financial accounting is designed to measure directly the value of a business enterprise. Investors, creditors, and others may use reported earnings and information about the elements of financial statements in various ways to assess the prospects for cash flows. The primary focus of financial reporting is information about earnings and its components. The primary focus of financial reporting is information about earnings and its components