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Statistical measures help basis for comparison among countries used by global marketing managers. In addition to standard measures like balance of trade and related areas,

Statistical measures help basis for comparison among countries used by global marketing managers. In addition to standard measures like balance of trade and related areas, one of the newer measures being used is:

A. Per Capita Caloric Consumption

B. Net Fossil Fuel Trade

C. Current Cultural Adoption

D. Gross National Happiness

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