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McDonald' s -McDonald's brand mission is to be our customers' favorite place and way to eat and drink. Our worldwide operations are aligned around a

McDonald' s-McDonald's brand mission is to be our customers' favorite place and way to eat and drink. Our worldwide operations are aligned around a globalstrategycalled the Plan to Win, which center on an exceptional customer experience - People, Products, Place, Price and Promotion.

Please explain in your own words how this is McDonald's strategy and if and why this is effective for them.

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