Statistical modelling can predict aggregate behaviour. Find a restriction that statistical analysis poses.

Choose one option only.

(a) There is a limit to accuracy as the conclusions cannot precisely represent any single customer.

(b) Metrics, such as an attrition rate or a likely response rate cannot be estimated.

(c) The data extracted cannot assist in planning managerial actions.

(d) A statistical model can only manage a sample population of a few thousand customers.