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Stella works for a publishing house in Midtown Manhattan. When her company relocates her to a new city for six months, she has a tough
Stella works for a publishing house in Midtown Manhattan. When her company relocates her to a new city for six months, she has a tough time. She loves Italian food, but cant find a decent Italian gourmet restaurant in the city. When she finally finds one, Olives she starts to eat there regularly. The food at Olives is unsatisfactory and nothing compared to the cuisine Stella had at the Italian restaurants in Midtown Manhattan. However, Stella finds the staff at Olives friendly and believes that they can understand her preferences in food and wine. When her colleagues hear her predicament, they suggest a place she might like, but Stella decides against it as it is a threehour drive from where she stays. However, she finds a cockroach in her food, while eating at Olive's and stops visiting the restaurant. She wishes that the six months will end soon and she would be able to visit Italia, her favorite restaurant in Manhattan, again. Stella vows that she is never going to come back to Olives
Refer to the Gourmet Restaurant Scenario. When Stellas colleagues hear her predicament, they suggest a place she might like. However, Stella decides against it as it is a threehour drive from where she stays. She continues to eat at Olives Which of the following types of switching costs did Stella primarily consider in this instance?
a
Transactional switching cost
b
Temporal switching cost
c
Financial switching cost
d
Procedural switching cost
e
Relational switching cost
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